Social ads

The customers who aren’t searching yet.

Search finds the bloke who already has the problem and is looking for someone to fix it. Social ads put your work in front of the ones who will have it next month — the deck that is still fine, the switchboard nobody has looked at. Same flat rate as Google Ads, same terms, a different job.

See where you stand first Compare with Google Ads

Free. The audit comes back by email within a business day. No call unless you ask.

Free check

See where you turn up when a customer searches your trade in your suburb.

No ad gets written until we know who you’re selling to, what the other operators in your patch already say, and what you can say that they can’t. You get that in writing before an ad goes out. What that means before we start.

What it costs

$997

One-off, to build the account and connect the tracking

$897

Per month to run it, flat, month to month

Percent taken off your ad spend

The management fee does not move with your spend. Spend a thousand a month or ten thousand, the fee is $897 either way. Nobody here has a reason to want your budget bigger than the work justifies.

The ad spend is yours and it never comes through us. It goes on your card, straight to the platform. We do not invoice it, mark it up or resell it.

The account is opened in your name. Your Meta business account, your ad account, your tracking pixel, your audiences. We work in it by invitation rather than with a password, and you can revoke that in one click from your own screen.

Not registered for GST. The price you see is the price you pay.

What the $997 sets up

Your Meta business account (Business Manager) and ad account, in your name, with your billing on them.
The pixel on your site connected (a small bit of code that tells Facebook which ads led to a call or form), so a form and a call are counted as leads rather than as clicks and thumbs.
Who sees the ads drawn around the ground you actually work, not a whole state, and not an interest list that puts your fencing ad in front of someone in a unit.
The first set of ads built from your own job photos. Real work on a real site beats anything that could be generated for you, and it is the one thing we cannot make from a phone call. No photos? Our photography add-on starts at $497.
The page the ads point at, checked — the same check every page we build goes through, with the results in writing.
A written record of how it was set up, so you can open it yourself and see it.

What the $897 a month buys

New ads on a schedule. A social ad wears out because the same people keep seeing it. That is the main job month to month, and it is why we ask for photos as you go.
Budget and audiences moved to what is producing jobs, and away from what is producing likes.
The ads checked against what brought in enquiries, and rewritten on a date you know about.
A one-page report in plain English — what went out, what came back, and what a lead cost.
A missing figure and a zero never look the same on that report. If a number could not be read that month it is marked missing, not printed as nought.

Paid monthly in advance, month to month, no lock-in contract, and it stops with 7 days’ notice by email.

Straight up, before the quote

The part we won’t dress up

Nobody on there was looking for you. That is the whole point of it and it is also the catch. A social ad interrupts someone who was not thinking about their roof, so it takes longer to turn into a quote than a search someone typed themselves.

Ads stop the day you stop paying for them. The site keeps working when you stop the retainer. The ads do not keep running when you stop the spend.

We can’t tell you what a lead will cost before it has run. Your trade, your area and the time of year all move it, and a number quoted up front is a guess made with your money. What you can work out first is what a lead is worth to you — the break-even calculator does that, free, and the arithmetic is the same whichever platform the click came from.

Posting to your pages isn’t part of this ad service. Both monthly retainers include one post a month, written and put up for you.

Where social ads sit next to everything else

Now

Google Ads

The search someone typed today. What you get

Later

Social ads

The job they will need next. Same rate, same terms.

Months

The site and local search

Slower, and it keeps working after you stop paying. How local search works

Questions people ask before they run social ads

How much is it?

$997 once to build the account and connect the tracking, then $897 a month to run it. The ad spend is separate, it goes on your card straight to the platform, and we take no cut of it. Not registered for GST. The price you see is the price you pay.

Is this the same price as Google Ads?

Yes, and on the same terms. $997 to set up, $897 a month, your account, your card, a flat fee that does not move with your spend.

Do you run my Facebook and Instagram pages as well?

No. This is paid advertising only. Posting to your pages isn’t sold as a separate service. What does come with either monthly retainer is one real job a month turned into a post, written and posted for you, off the same few questions that build the page on your site.

Which works better, Google or social?

They do different jobs. Google catches someone who already has the problem and is looking. Social puts your work in front of someone who does not have the problem yet, which is slower to turn into a call. If you can only run one, the free audit will tell you which gap is actually costing you work.

Why do the ads need changing so often?

Because the same people keep seeing it. A search ad can sit there for months because a new person types the search each time. A social ad is shown to the same audience repeatedly and stops working once they have seen it. New photos of real jobs are what keeps it alive.

What happens if I stop?

The ads stop when the spend stops, and that is the honest difference between advertising and a website. The account, the pixel, the audiences and the data stay with you.

The first step is the same either way

Find out what you are actually losing first.

Your business name and your suburb. We check where you turn up, who is beating you, and what it would take to change that. You get the answer whether or not you ever talk to us.

Run my free audit See the whole price list

Free. The audit comes back by email within a business day. No call unless you ask.