Google Business Profile
The map loads before your website does.
Search your trade and your suburb on a phone. You get a map and three businesses before you get a single website link. That box is built out of Google Business Profiles — yours is separate from your website, it costs nothing, and it is easy to leave half filled in.
See which map searches you’re missing
Free. No call required. We run the searches and email you what came back within a business day.
Free check
See where you turn up when a customer searches your trade in your suburb.
You’re on Google. You’re just not in the right box.
An auto electrician we checked. Good rating, a healthy pile of reviews, a profile that had been sitting there for years. He does three things: auto electrical, mechanical, and air conditioning.
His profile carried one category. Auto Electrical.
Search Maps for a mechanic near him and he doesn’t come up. Search for auto air con and he doesn’t come up either. Not ranked low. Not on the second screen. Absent. Two thirds of what he does for a living had no way into the map at all, and the 36 reviews he’d earned on the third did nothing for them.
Nothing was broken. Nothing was running either. The listing was doing exactly what it had been set up to do, which was almost nothing.
Not neglect — somebody set it up once, in about ten minutes, to get the phone number showing. Then it sat.
Why the map is a different game
Google decides the map result on three things: relevance, distance and prominence (its own help page says so, checked 16 September 2026). Your website barely touches any of them.
Relevance is set almost entirely by your categories and services. Which means the field deciding whether you appear at all is one you may never have opened.
Before you pay anyone, including us
We’ll run the same searches on your listing that we ran on his
Your trade, your suburbs, on Maps, the way a customer does it. You get back the searches you turn up in and the ones you don’t.
Free. We email you what we find within a business day. No call unless you ask for one.
We never share or sell your details, and we do not add you to a mailing list.
What it does for you
Four things a half-filled listing can’t do
You show up for everything you actually do
A category for each service line you want map calls from — not one for the thing you were doing the day you set it up. The auto electrician was invisible for two of his three trades because of a single field.
The right people find you, the wrong ones don’t
Named suburbs you’ll actually drive to, instead of “we service everywhere”. Fewer wasted calls from an hour away, and a service area Google can match against a real search.
Nobody gets your password
You add us as a manager from your own Google account and remove it in two clicks. No login changes hands, on this or anything else. The profile sits on your account the entire time.
You can check every field yourself
You get a written record of what was set, so you can open your profile and compare it against the listing. Not a report about the work.
What actually happens to your Google Business Profile
Every step is done by hand, by a person, inside your Google Business Profile.
Step 01
We look before we ask you anything
Maps searches for your trade, your suburb and your business name. Duplicate listings, a profile someone claimed years ago, an old address from a workshop you moved out of. None of it turns up in a conversation — it turns up by looking.
Step 02
Manager access, never your password
You add us as a manager on the listing from your own Google account. No login changes hands at any point. You remove the access in two clicks, and the profile stays on your account throughout.
Step 03
The primary category, then every one that earns a spot
One primary category, picked against what people in your patch actually type. Then a secondary for each service line you want map calls for. This is the field that decided the auto electrician, and it’s the first one to check on your listing.
Step 04
Real services, and a service area you can reach
Google fills your services list with its own generic entries if nobody stops it. We write the real ones, in the words a customer uses on the phone. Then named suburbs inside a radius you’ve agreed to — Google’s own service-area setting, used properly. A service area you can’t reach by 8am isn’t a service area.
Step 05
Hours you’ll answer, photos that load
Regular hours plus the public holiday hours Google prompts for — if the profile says open and the phone rings out, that’s the impression you left with someone ready to book. Photos go up sized to load fast on a phone on site.
Step 06
The profile and the site saying the same thing
Business name, phone, hours and service area spelled identically in both places — Google’s guidelines are explicit about consistency. Then the website link points at the page that answers that search, which isn’t always the homepage.
Straight up, before the quote
When this is worth $397, and when it isn’t
Worth it
- You do more than one thing and only one of them is on your listing.
- Your service area says “everywhere”, or nothing at all.
- You’ve got reviews but the phone still isn’t ringing from the map.
- You moved, changed your number, or dropped a service, and the listing never caught up.
Any one of those and the free audit will show it.
Not worth it
You’re going to finish it yourself. The profile is free and you can fill in every field yourself. If you’ll actually sit down and do it, do it and keep the $397.
You want posts and review replies handled. That’s the managed service at $597 a month, or part of either retainer, not this one-off.
You want a promise about where you’ll rank. Nobody can sell you that honestly. A properly built profile puts you in the running for searches you’re missing entirely, which is a different problem from ranking low and a much easier one.
What it costs, and what it doesn’t include
You get a written record of every field that was set, so you can open your profile yourself and check it against the listing. Not a report about the work — the work.
Not registered for GST. The price you see is the price you pay.
See what your listing is missing
Free, and if it’s already set up properly we’ll tell you that.
What the $397 does not cover.
Posts and review replies. The one-off sets the profile up. Keeping it moving is the managed service at $597 a month, and it comes with either retainer — posts written for you and put up on your profile, replies to your reviews, and your review count tracked against the businesses sitting above you.
Questions and answers. Google has removed the questions-and-answers section from Business Profiles, so there is nothing there to manage and nothing to bill for.
Take these to whoever else is quoting you
Five questions that sort a profile job from a ten-minute job
Before you pay for profile work, here is what to ask — of us and of everyone else — with our answers underneath.
01
“Will you need my Google password?”
Ours: no. You add us as a manager from your own account and remove it in two clicks. A password, once handed over, can’t be taken back.
02
“Which categories will you set, and why those?”
Ours: one primary picked against what people in your patch actually type, then a secondary per service line you want calls from. If they can’t name them before starting, they haven’t looked at your listing.
03
“Who writes my posts, and do I see them first?”
Ours: we write your Google posts and a person publishes them. You see each one first.
04
“What will you write in my service area?”
Ours: named suburbs you’d actually drive to. If the answer is the whole metro, or “everywhere”, they’re filling a field rather than making a decision.
05
“Show me what you changed.”
Ours: a written record of every field set, so you can open your profile and check it yourself. “We optimised your profile” is not an answer. Ask to see exactly what was touched.
If someone answers four of these well and is honest about the fifth, they’re probably worth talking to — even if it isn’t us.
Questions we get asked about this
I’ve already got a Google listing. Why would I pay for this?
Do you need my Google password?
How many categories should I have?
I work out of the house. Do I have to show my address?
How long does the setup take?
Do you post to my profile every week?
What about the questions people ask on my profile?
Will you reply to my Google reviews for me?
Can I just do this myself?
Will this put me at the top of the map?
What does it cost?
Keep reading
Three parts of a profile that decide whether it works.
6 min read
Your primary category is doing most of the work
Read your primary category off your own listing in 20 seconds, choose it as a positioning decision, and add only the extra categories you can name a job in.
6 min read
Service area or shopfront: which one your listing should be
When to hide your address on a Google listing, what actually changes when you do, and why the suburb list underneath is a radius decision rather than admin.
6 min read
What to photograph for your Google profile
A 12-photo list you can finish on one job, and the photo types that quietly cost a good operator work.
Read the whole Google Business Profile section on the blog →
Start here
Find out what your listing is missing before you pay anyone.
The free audit runs the same Maps searches we ran on that auto electrician, against your trade and your suburbs. It tells you which searches you show up in and which ones you don’t. No call, and nothing to sign.
If it turns out your profile is already set up properly, we’ll say so.