A phone lying face up and glowing on a dark workbench at night, a wrench, screws and a steel rule around it

AI visibility

Someone asked their phone who to call in your suburb. It gave 3 names.

Not 10 results with ads on top. A few names, a sentence about each, and a tap to ring the first. Being one of those names is a job with real mechanics behind it. We do that work, and we show you what the AI assistants say about you now, before you pay anything.

See where you’re invisible. Free audit, no call required.

Free check

See where you turn up when a customer searches your trade in your suburb.

You rank fine. He never opened Google.

Kitchen tap has let go, water on the floorboards, towel in one hand and phone in the other. He doesn’t type “emergency plumber near me” into a search bar. He asks the AI assistant who to ring and gets back 2 or 3 businesses with a reason for each. No map. No scrolling. If your name isn’t in those 3, you weren’t beaten on price. You weren’t in the conversation.

Check it yourself before you read on. Open ChatGPT, Gemini or Perplexity, type the exact question your customer would ask with your suburb in it, and see whose name comes back.

Two things straight up. Google still sends you work, and this doesn’t replace it. And a chat answer is not a ranking: no position 1, no page two, no scoreboard. Named, or not named.

Put your customer’s question to 3 AI assistants

Free, no email. It asks the question and shows every answer in full. We don’t rewrite them and we don’t grade them.

An electrician working by head torch inside an open external meter box on a brick wall at dusk

4 things make a business nameable to an AI assistant

An AI assistant isn’t judging your brand. It reads pages, matches facts against each other, and repeats what it can stand behind. All 4 of these are mechanical jobs, and we do all 4.

1

Put your facts where a machine can’t misread them

Your name, address, phone, hours, service area and the jobs you do get written into the page twice: once for the customer to read, and once in a block of code underneath — schema, if anyone has used that word at you — that machines read instead.

If the code says one thing and the page says another, a machine reading two versions of you won’t repeat either. We write both copies to match, word for word.

2

Make your facts agree everywhere they appear

Before we write a word, we run your details against what’s already published about you. Eight checks over your name, your number, your hours, your address and your licence, against every place online that already mentions you. Where two of them disagree, the build stops and someone rings you.

Old hours on a directory. A number from 2 vans ago. Fixable, but an AI assistant reading 3 versions of you won’t put its name behind any of them.

3

Give it something it can actually quote

An AI assistant repeats sentences. It can’t turn “quality workmanship and competitive pricing” into a recommendation. There’s nothing in there to repeat.

So we take 15 minutes on the phone for the 5 questions you’re asked on every job, plus one real job you remember in each suburb. Those go on the page answer first, in your words.

4

Let the AI bots in, both halves

There are six of these bots to let in, not three, and they come in pairs. One of each pair builds the assistant’s own list of pages it can search; the other goes out and fetches your page while someone is sat there waiting for the answer. Block either half and you lose half the chance.

All 6 are separate again from the crawlers that collect training data, so blocking one doesn’t block the other. A website security add-on can block the lot by accident. Every page we build is checked for this before it goes live. Bot names checked on 25 August 2026 against each company’s own documentation.

AI visibility has a 5th part, and we can’t do it for you

An AI assistant leans on facts it finds in more than one place, and your website is only one place. The others: a supplier’s approved-installer list, an accreditation register, a manufacturer’s find-a-fitter page, the local paper. That’s what tells it your business is real.

The details check in step 2 is what we do about it. It lists every source that already mentions you and every point where they disagree, so the mentions you’ve got pull in one direction instead of 3.

What we don’t do is manufacture mentions. Nobody here buys you a mention. The ones worth having you can earn: your supplier, the accreditation you already pay for, the club you sponsor. We hand you that list with the gaps marked. Ringing them is your job.

Straight up, before the quote

When AI visibility work is worth paying for, and when it isn’t

Worth it

  • A customer in your suburb has real choice. Three names come back and two of them aren’t you.
  • Your details are scattered — old hours on a directory, a number from 2 vans ago, a trading name that only half matches.
  • You paid for a website and have no idea whether an assistant can read a single fact off it.
  • You can spare 15 minutes on the phone talking about jobs you’ve already done.

Run the answer test first. If your name already comes back in all 3, keep your money.

Where we’d say no

You want a score that goes up every month. There is no position and no published metric, so there is no honest graph. We’d have to invent one.

You’re the only one in town. If an assistant has to name 3 businesses in a town that has 2, you’re in the answer whatever we do. Spend the money on the phone ringing more.

You want mentions bought for you. We won’t.

You want this instead of Google. It sits on top, never instead. If someone tells you rankings are finished, ask them where your calls come from now.

What every build includes

Every page is checked before it goes live: the AI bots can get in, no two pages read like each other, and each page carries at least 3 facts found nowhere else on your site. You get the results in writing.

None of this is sold on its own, because on its own it does nothing. It is part of the build: Regional at $2,997 for one town, Suburban at $4,997 for the suburbs you actually drive, Metro at $7,997 when your market is the whole city. Schema on every page, a hand-written robots.txt (the file that tells these bots they’re allowed in), and your details checked everywhere before a word is written — all 3 builds, no upgrade tier for it.

After it’s live, Stay Found at $1,297 a month re-runs the same check against the live site, turns one real job into a page each month, and sends a 1-page report in plain English. Hold Your Patch at $1,997 a month makes that writing fortnightly and holds your patch, which keeps giving an assistant something new to read. Both month to month. If we built the site, the first months of this come with the build — one month on Regional, two on Suburban, three on Metro, from the day it goes live.

Not registered for GST. The price you see is the price you pay.

See what 3 AI assistants say about you now

Free, no email, no call.

What happens each month

A person runs the monthly check and writes the monthly report, on a date you know. The rest happens during the build, by hand, once.

A phone face up on a timber workbench in a dark shed, its screen the only light in the frame

What nobody can tell you, us included

This is new and mostly unmeasured. Here’s the line between what’s known and what’s guessed.

No AI assistant publishes how it picks. No API returns your position, because there is no position. If someone shows you an “AI visibility score”, ask them how it’s worked out.

The answers move. Same question, same phone, next week, different names. Sometimes different names in the same hour.

We can’t promise you’ll be named. Not in a month, not ever. What goes in writing is the build, the 2 to 4 week timeline once everything is in, one trade per area, no lock-in.

Plenty of people are saying this right now. Recommended rather than ranked is a popular opinion, and a popular opinion isn’t evidence. We won’t predict where search goes next. Type your own question into your own phone instead. That’s the one part you never have to take our word for.

What is actually known: an assistant can only repeat what it can read, and it leans on facts it finds in more than one place.

The bit nobody agrees on yet

Four names, four different jobs.

People use “AI search” as though it is one thing. It is at least four, and they behave differently enough that a claim about one is not a claim about another.

  • AI Overviews sit above ordinary Google results and are assembled from pages Google has already stored. Not stored by Google, not in these.
  • ChatGPT Search fetches live pages when a question needs current information, and cites what it used.
  • Perplexity shows its sources by default, which makes it the easiest of the four to check.
  • Gemini draws on Google’s own search results and on Google Business Profile data.

We test against the ones that show their sources, because a source can be checked and a confident paragraph with no source cannot.

Straight answers to the awkward ones

Is this just SEO with a new name on it?
No, but it overlaps heavily and we’re not going to pretend otherwise. Clean structure, real content and correct business details help you in both places. What’s different is the goal: a search result wants to be clickable, and an assistant’s answer wants to be quotable, which changes how the page gets written.
Can you get me to the top of ChatGPT?
There is no top of ChatGPT. It gives 2 or 3 names in a sentence, not a ranked list, and the names change between sessions. If someone promises you position 1 there, ask them to show you where it is.
How do I check what it says about me right now?
Run the free AI answer test. You type the question a customer would ask, it puts that question to 3 assistants, and it shows you every answer in full. Takes about a minute and you don’t have to talk to anyone.
Do I still need to rank on Google?
Yes. Google still sends you work, and this sits on top of it rather than instead of it. If someone tells you rankings are finished, ask them where your calls come from now.
What’s schema, and do I need to understand it?
It’s a block of code that states your business facts in a format a machine reads without guessing: name, hours, phone, service area, services, FAQ. You don’t need to understand it. You do need it to match what’s visible on the page, and we write both to match.
Can you track whether I’m being recommended, month to month?
No, and we won’t sell you a graph of it. There’s no data source that makes that honest. What we do run monthly is the same check against your live site, plus a 1-page report on what changed. You can run the answer test yourself any time you want a look.
How long until an assistant starts naming me?
We don’t know, and we’re not going to invent a number. What does have a date on it: your site is live in 2 to 4 weeks once everything is in, and every page passes its checks before it goes live.
I’ve got 180 Google reviews. Isn’t that enough on its own?
It helps, and it’s not enough by itself. Reviews tell an assistant people were happy. They don’t tell it what you actually do, where you drive, or what you charge. It needs something to say about you in that one sentence, and a star rating isn’t a sentence.
Do you post to my Google Business Profile as part of this?
Yes, on either retainer. We write your Google posts and a person publishes them. You see each one first. You add us as a manager, so we never need your password.
I already have a website. Can you fix that instead of rebuilding it?
Sometimes. The monthly check on either retainer runs the same check against whatever’s live now and hands you the results, which tells you whether it’s a fix or a rebuild.
Is there anything I can do myself this week for nothing?
Three things. Type your own domain followed by /robots.txt (the file that tells bots what they can read) into a browser and check all 6 names: OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User, PerplexityBot and Perplexity-User. Check that your phone number and hours are identical on your site, your Google profile and every directory you’re listed in. Then write down the 5 questions you get asked on every job, because you’ll need them either way.
What does it cost?
It is part of the build, not a line item: $2,997 for Regional on one town, $4,997 for Suburban, $7,997 for Metro. Two to four weeks depending on the size. Ongoing is $1,297 a month for the monthly page, the check and the report, or $1,997 a month if you want the writing fortnightly and your patch held. Month to month on either, with 30 days’ notice.

Keep reading

Three pieces on what an AI assistant can and cannot see.

5 min read

What an assistant actually reads when it lands on your site

An assistant gets a file of text and tags, not the page you see.

5 min read

The 6 crawlers your robots.txt should let in

Six names in three pairs. One half indexes, the other fetches your page live.

5 min read

One question, 3 assistants, 3 different answers

Put one suburb question to 3 assistants properly: the wording, the log to keep, what the disagreements mean and what the test cannot tell you.

Read the whole AI visibility section on the blog →

See where you turn up

Your business name and your suburb. We check where you come up when someone searches your trade in your patch, who is above you, and what it would take to change that.

Free. We email you what we find within a business day. No call unless you ask for one.

We never share or sell your details, and we do not add you to a mailing list.

Find out what it says about you before you spend a cent

The free audit checks how your site is built, your published facts, and what 3 assistants say when asked who to call in your suburb. You get the findings either way.

Run the free audit Or try the AI answer test — free, no email

Month to month. One trade per area. We tell you what’s broken before anyone asks you for money.