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How long until you catch the tradie above you?
Reviews cost nothing but the asking, and the maths is simple enough to do in your head.
Your review gap, in months
Assumes the leader stops where they are. The faster figure assumes one in four customers leaves a review when asked — a starting point to measure against, not a promise.
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Why this one matters more than it looks
In the map results a customer sees three businesses, with their star ratings and review counts beside them. Reviews are the cheapest thing on that list to work on, and asking is the awkward part.
The gap almost never closes by accident. If the business above you is collecting four a month and you are collecting two, the distance grows while you are standing still.
What actually moves it
Asking every customer, at the moment the job is done, with something they can scan. Not an email three days later.
And replying. Every review, briefly, in your own words. It shows a customer the business is still trading and still cares.
We do not write reviews, coach what they say, or gate who gets asked. All three are against Google’s review policy.
What the count doesn’t tell you
The gap in numbers is the easy half. Three other things matter once a customer is looking at the map results, and not one of them is on a slider.
Recency. Forty reviews where the newest is from 2023 reads worse than twelve from this year.
Replies. A profile where the owner answers every review — including the three-star one, briefly, without arguing — is the clearest signal that a business is still trading and still cares. It costs nothing.
The average, in context. A 4.7 across two hundred beats a 5.0 across nine. Nine perfect reviews look like the ones your cousin left. Chasing a spotless average is the wrong target; volume, with the odd honest four-star in it, is the right one.
And closing the gap does not automatically mean overtaking. Reviews are one thing Google weighs, not the only one. What you control is whether your listing is the one worth tapping once it is on the screen.
Want the real numbers instead of sliders?
The Google map & review check pulls your real review count against the businesses around you, on the day you run it.
Run the map & review checkRather have a person look at it? Run the free audit.