SEO reporting
Your report should show what passed, not what somebody was busy doing.
Every page on your site is checked against a fixed list before it goes live. You get the check results themselves, not a write-up of them. A page passes or it doesn’t go up, and you can see which line failed.
Free check
See where you turn up when a customer searches your trade in your suburb.
You’ve got a folder of reports and you couldn’t name one thing they changed
You know the shape. A list of keywords, a few of them your own business name. A chart with a line going up and no scale on it. Nothing you could hold next to your site and check.
Try asking one a plain question. What did you do, and how do I know it happened? If it can’t answer, it wasn’t built to.
That question isn’t ours. Google’s own guidance on hiring someone to work on your Google results (checked 16 September 2026) tells you to ask whether they’ll share every change they make to your site and the reasoning behind it — and on the same page, that no one can guarantee a #1 ranking. Both halves are worth reading before you renew anything.
You already issue the better version of this
You don’t finish a switchboard and leave the customer a paragraph about your commitment to quality. You leave a certificate of compliance. A number, a licence, a date, a signature. Anybody can check it, years later, without you there.
That document isn’t a description of the work. It is the work, written down in a form that survives you driving off.
“We published four posts” is activity. “Every page passed, here are the results” is proof.
Four things you get, and when
Before
Before we write a word: what you told us against what’s published
Eight checks over your name, your number, your hours, your address, your licence and the rest, against every place online that already mentions you. Where two of them disagree, the build stops and someone rings you.
Day one
The baseline, taken before anything changes
One snapshot of where you’re starting, agreed with you and then never edited. A correction is added with a new date, and both stay in your folder.
Every page
Checked before it goes live
Every page has to pass before it goes live. Warnings stay in the results you get rather than being deleted.
Monthly
Every month after launch
The same check re-run against your live site, plus a page of plain English: what changed, what it means, what happens next.
When two things about you disagree, we stop
A conflict is where two published things about you disagree, or where what you told us doesn’t match what’s out there. We don’t guess which is true, so the build stops and someone rings you.
Businesses move, hours change, a directory keeps a number from two phones ago. The point is you see them before a page gets written on top of them.
Why the baseline never gets edited
A baseline you can revise isn’t a baseline. Nudge the starting numbers afterwards and nothing measured against them is checkable.
Where your figure and our estimate disagree, both go in with names on them. Nothing is averaged and ours doesn’t win by default.
And where a number has no dated source behind it, the baseline says so rather than filling the gap. A baseline with the holes labelled beats a complete-looking one with guesses in them.
You get the results, warnings and all
A page has to pass clean before it goes live. Warnings are the other thing the check finds — the untidy bits that don’t stop a page working — and they stay in the results you’re handed rather than being tidied out first.
That matters because a report with the awkward parts taken out looks exactly like a report that never had any. From the outside you can’t tell those two apart. So you get what the check produced.
Every number in it carries the date it was measured. A number with no date on it is decoration: it tells you how something was on some day nobody wrote down.
What arrives, and what it costs to keep arriving
A person starts it, on a date you know
There’s no robot doing this in the background at three in the morning. On the date we agree, someone runs the check against your live site, reads what comes back, writes the one-pager and sends you both.
The check runs the same way every time. A person decides what it means.
What your report will not tell you
It checks that your details match everywhere. It won’t tell you whether they’re still true. Whether your licence number is current. Whether the supplier you name still deals with you. Whether the accreditation in your footer is still yours.
We don’t check that, so we don’t charge for it.
It won’t tell you where you rank or how many leads to expect either. Nothing we run measures those, so nothing we hand you claims them. The retainer wording puts it in writing: nothing is judged on traffic for at least the first month.
What it costs
Stay Found, $1,297 a month. The same check re-run against your live site, the full check results, one page of plain English, and one real job turned into a page on your site every month. Month to month, 30 days’ notice. If we built the site, the first months of this come with the build — one month on Regional, two on Suburban, three on Metro, from the day it goes live.
Hold Your Patch, $1,997 a month. The above, with a new piece every fortnight instead of every month, and your territory shut to your trade for as long as you hold it.
Neither is a build, and neither is a condition of one. The site is $2,997, $4,997 or $7,997 depending on how much ground you need, printed in full on the website build page. On a build, the details check and the day-one baseline come first, before you’re paying anything monthly.
Not registered for GST. The price you see is the price you pay.
Run the check on the site you’ve got
Free. We email you what we find within a business day, including on a site somebody else built.
Straight up, before the quote
When SEO reporting is worth paying for, and when it isn’t
Worth it
- You’ve got a folder of reports and you couldn’t name one thing any of them changed.
- Somebody can change your site behind the scenes and you don’t know what they altered last month.
- You’re about to hire, and you want the starting numbers written down before anyone touches anything.
- You’d rather one page you can check than twelve you can’t.
On a build, the details check and the baseline come first, so you see the standard before you’re on a retainer.
Where we’d say no
You want a rankings graph. We don’t measure rankings, so we don’t report them. Google says the same thing about anyone guaranteeing you a position, and it says it on its own website.
You want a dashboard to log into. There isn’t one. You get everything sent to you, which is why stopping the retainer can’t lock you out of anything.
You want it to prove the marketing is working, in month one. Nothing here is judged on traffic for at least the first month, and that’s in the retainer wording rather than said once on a call.
Your site is fine and nobody is touching it. Then there’s nothing to check monthly and we’ll say so.
The questions people ask before they’ll believe any of this
What actually turns up in my inbox each month?
Do I get the actual results or just your summary of them?
What counts as a failed page?
What if you find conflicts in my details before we start?
My agency sends a 12-page PDF every month. Isn’t more better?
Can you change the starting numbers if they turn out to be wrong?
What if my numbers and yours don’t agree?
Is any of this automated?
Why won’t you report on my rankings?
How long before the reports show something worth reading?
What’s the difference between $1,297 and $1,997 a month?
If I stop the retainer, what happens to my reports?
Keep reading
Three pieces on holding a report to account.
6 min read
The 5 questions to ask any report you’re paying for
Five questions that separate a report describing work from one describing the weather, run section by section over a typical monthly SEO report.
6 min read
Write down your day-zero numbers before you hire anyone
What to write down and date before any marketer touches your business, and why that file must never be quietly edited afterwards.
6 min read
Find where the internet disagrees with you, in 20 minutes
Search your own business name, list every place your details appear, and mark each row confirmed, conflict or gap.
See where you turn up
Your business name and your suburb. We check where you come up when someone searches your trade in your patch, who is above you, and what it would take to change that.
Free. We email you what we find within a business day. No call unless you ask for one.
We never share or sell your details, and we do not add you to a mailing list.
The first look costs you nothing
The free audit looks at what’s published about your business and shows where you’re invisible. No call first. Read it, then decide whether anyone deserves a monthly fee off you.