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How much of your week is spent going nowhere?
Drive time is the one cost in a trade business that never lands on an invoice — which is exactly why almost nobody has the number.
What’s the driving actually costing you?
Assumes 45 km/h average across suburban roads and 46 working weeks. Drive time only — not fuel, not tyres, not the job you said no to because you were already across town.
The cost with no line item
Fuel shows up on the fuel card. Tyres show up when you replace them. Two hours a day behind the wheel shows up nowhere — it just quietly makes the week shorter and the money worse, and there is nothing on any statement to point at.
Ten jobs a week at a 30 km average is a 60 km round trip, ten times over. At suburban speeds that is a bit over thirteen hours a week, and about sixteen working weeks a year. None of it is billable, and none of it is the reason anyone got into a trade.
The instinct is to leave earlier or drive harder. Neither touches the number. The only thing that moves it is distance — and distance is decided by where the work comes from, not by how you drive.
What actually tightens the radius
Nobody can turn down work they need, so the honest version of this is not say no to jobs across town. It is: get enough work close by that saying no costs you nothing.
That means being the trade who comes up in the suburbs either side of your own — on the map and in the search results — for the jobs you actually want. Not a wider net. A denser one.
It also shifts the job mix, which is where the money really is. A $90 powerpoint forty minutes away and a switchboard upgrade eight minutes away take the same slot in your week. One of them pays for the week.
Get the average first. Then work out whether the problem is the driving, or where the calls are coming from.
This runs entirely in your browser. Nothing is sent anywhere and nothing is stored.
What the number deliberately leaves out
No fuel, no tyres, no servicing, no wear. Not the extra twenty minutes when the freeway backs up, and not the job you turned down at four o’clock because you were already forty minutes the wrong way. All of those are real and all of them are bigger than they look — but putting a figure on them means guessing at your ute, your fuel bill and your week, and a guessed number is the thing this whole business is positioned against.
So this counts hours, and values them at a rate you set yourself. It is the smallest honest version of the number. The real one is worse.
So why are the calls coming from across town?
The free visibility audit shows what a customer sees when they search for your trade in your own suburb — and in the three next to it.
Run the free audit